UNIVERSITY FACULTY SENATE FORMS

Revised 3-1-11

Academic Program Approval

 

This form is a routing document for the approval of new and revised academic programs.  Proposing department should complete this form.  For more information, call the Faculty Senate Office at 831-2921.

 

 

Submitted by: _________Srikanth Beldona______________phone number___6192_______

                               

Department: Hotel, Restaurant and Institutional Management  email address Beldona@udel.edu

                                                                                                                                                                                                             

 

Action:  ______________Add Major______________________________________________________

(Example:  add major/minor/concentration, delete major/minor/concentration,  revise major/minor/concentration,  academic unit name change, request for permanent status, policy change, etc.)

 

Effective term___________Fall 2010______________________________________________________________

                                                (use format 04F, 05W)

 

Current degree________________________________________________________________

                                    (Example:  BA, BACH, BACJ, HBA, EDD, MA, MBA, etc.)

 

Proposed change leads to the degree of: ___________________________________________

                                                                                             (Example:  BA, BACH, BACJ, HBA, EDD, MA, MBA, etc.)

 

 

Proposed name:         Hospitality Industry Studies

                                            Proposed new name for revised or new major / minor / concentration / academic unit

                                                                                (if applicable)

 

Revising or Deleting: 

 

Undergraduate major / Concentration:______________________________________

                                                                                    (Example:  Applied Music – Instrumental  degree BMAS)

 

Undergraduate minor:____________________________________________________

                                   (Example:  African Studies,  Business Administration,  English, Leadership, etc.)            

 

Graduate Program Policy statement change:_________________________________

                                                                  (Must attach  your Graduate Program Policy Statement)

 

            Graduate Program of Study:______________________________________________

                                 (Example:  Animal Science: MS  Animal Science:  PHD  Economics: MA Economics: PHD)

 

 

                Graduate minor / concentration:___________________________________________

 

 

Note: all graduate studies proposals must include an electronic copy of the Graduate Program Policy Document, highlighting the changes made to the original policy document.

 

 

 

List new courses required for the new or revised curriculum. How do they support the overall program objectives of the major/minor/concentrations)?

 (Be aware that approval of the curriculum is dependent upon these courses successfully passing through the Course Challenge list. If there are no new courses enter “None”)

 

See attached.

 

 

Explain, when appropriate, how this new/revised curriculum supports the 10 goals of undergraduate education: http://www.ugs.udel.edu/gened/

 

The primary objective of the program is to ensure that graduating students are adequately prepared for careers that span support functions and domains in the hospitality industry. Examples of these support functions and domains in the hospitality industry are asset management, transaction advisory services, revenue management, marketing and sales, information systems etc. Support functions and domains require strong analytical skills of both quantitative and qualitative data augmented with effective reasoning and presentation capabilities.

 

This proposed curriculum architected (see addendum) using an amalgam of courses at the department (HRIM), College (Lerner College) and the university level. This approach harnesses the rigor of both the department as well as the College’s offerings across departments such as Economics, Finance, Accounting and MIS and Business Administration. Together, they provide a strong foundation for the achievement of the university’s undergraduate educational objectives. 

 

Identify other units affected by the proposed changes:

(Attach permission from the affected units.  If no other unit is affected, enter “None”)

 

It is projected to have an annual intake of 25 students each semester for this major. Due to the potential increase in numbers, the new major will affect the university at two levels (a) At the university level, all departments that offer Gen Ed courses (b) Departments in the College of Business including HRIM, which will have to build for the increased numbers in classrooms through resource allocation.

 

Describe the rationale for the proposed program change(s):

(Explain your reasons for creating, revising, or deleting the curriculum or program.)

 

First and foremost, the hospitality industry is a business. All businesses are cross-functional initiatives such as production and operations, finance, accounting, marketing, technology management etc. The HRIM program to date has built its international reputation because of its strong operational management focus. Here, the focus has been on the production and delivery of the hospitality experience. Superior laboratory facilities and an innovative curriculum that integrates effectively with the laboratories (Courtyard Hotel and Vita Nova) are unique to the program.

 

However, all students do not pursue careers in operations management, i.e., production and delivery of the hospitality experience. A significant number of students pursue careers in the industry that directly or indirectly support the development/delivery of the hospitality experience. These are areas such as Revenue Management, Sales Management, Internet Marketing, Information Systems, and Transactional Advisory Services etc. These support functions while requiring a fair understanding of the operational management issues of the hospitality discipline also require specialized skills relevant to the domain being addressed. For example, a revenue manager requires a strong understanding of the hospitality discipline combined with a strong foundation of business principles/quantitative skills. Similar analogies can be articulated for marketing, e-commerce, information systems, transaction advisory services etc.

 

In this regard, the synergies of HRIM’s integration with the College of Business provides the ideal setting for creating graduates who have a strong understanding of the hospitality domain as well as specialized expertise in a support function. A carefully architected amalgam of courses from HRIM and related departments in the College of Business can produce graduates who not only have a rich understanding of the hospitality domain, but also highly skilled in the support function that they choose to serve in.

 

For example, a student seeking to build a career in Transaction Advisory Services pertinent to hospitality can take courses such as Principles of Finance, Real Estate Finance, Investments,  etc. In the same vein, students seeking a career in marketing can tap into specialized courses such as Travel Internet Marketing, Buyer Behavior etc., all provided within HRIM and BUAD so as to build a strong analytical foundation for faster growth in the profession.

 

In summary, the purpose of the new major is to build a new category of graduates that will effectively service support functions requirements for the hospitality industry. These students will not only have a sound understanding of the hospitality discipline, but will also be richly equipped with foundational courses specific to their relevant domains (IT, marketing etc.).

 

Importantly, this major is only ancillary to the existing major, whose focus in primarily operational in nature. Also, the existing major will remain to be the primary major of HRIM.

 

Program Requirements: 

(Show the new or revised curriculum as it should appear in the Course Catalog.  If this is a revision, be sure to indicate the changes being made to the current curriculum and include a side-by-side comparison of the credit distribution before and after the proposed change.)

 

See attached document

 

 ROUTING AND AUTHORIZATION:        (Please do not remove supporting documentation.)

 

Department Chairperson                                                                                                        Date                                       

 

Dean of College                                                                                                                       Date                                       

 

Chairperson, College Curriculum Committee___________________________________Date_____________________

 

Chairperson, Senate Com. on UG or GR Studies                                                                   Date                                       

 

Chairperson, Senate Coordinating Com.                                                                 Date                                       

 

Secretary, Faculty Senate                                                                                                       Date                                       

 

Date of Senate Resolution                                                                                                      Date to be Effective               

 

Registrar                                                                  Program Code                                         Date                                       

 

Vice Provost for Academic Affairs & International Programs                                               Date                                       

 

Provost                                                                                                                                   Date                                       

 

Board of Trustee Notification                                                                                                                Date                                       

 

Revised 10/23/2007   /khs