UNIVERSITY FACULTY SENATE FORMS
Academic Program Approval
This form is a routing document for the approval of new
and revised academic programs. Proposing department should
complete this form. For more
information, call the Faculty Senate Office at 831-2921.
Submitted by: ___Rick Andrews_______________________phone
number__831-1190_____
Department: ___Business Administration________email
address:_andrewsr@udel.edu____
Date: _______9-11-10_________________________________________________________
Action: _______Revise
Major________________________________________________________________________
(Example: add major/minor/concentration, delete
major/minor/concentration, revise
major/minor/concentration, academic unit
name change, request for permanent status, policy change, etc.)
Effective term______11F_____________________________________________________________________________
(use format
04F, 05W)
Current degree______BS________________________________________________________
(Example: BA, BACH, BACJ, HBA, EDD, MA, MBA, etc.)
Proposed change leads to the
degree of: ___BS______________________________________
(Example: BA,
BACH, BACJ, HBA, EDD, MA, MBA, etc.)
Proposed
name:_______________________________________________________________
Proposed new name for revised
or new major / minor / concentration / academic unit
(if
applicable)
Revising or Deleting:
Undergraduate major / Concentration:____Marketing_________________________
(Example: Applied Music – Instrumental degree BMAS)
Undergraduate
minor:___________________________________________
(Example: African
Studies, Business Administration, English, Leadership, etc.)
Graduate Program Policy statement
change:_________________________________
(Must attach your Graduate Program Policy Statement)
Graduate Program of
Study:______________________________________________
(Example: Animal Science: MS Animal Science: PHD
Economics: MA Economics: PHD)
Graduate minor /
concentration:___________________________________________
Note: all graduate studies
proposals must include an electronic copy of the Graduate Program Policy
Document, highlighting the changes made to the original policy document.
List new courses required for
the new or revised curriculum. How do they support the overall program
objectives of the major/minor/concentrations)?
(Be aware that approval
of the curriculum is dependent upon these courses successfully passing through
the Course Challenge list. If there are no new courses enter “None”)
None
Explain, when appropriate,
how this new/revised curriculum supports the 10 goals of undergraduate
education: http://www.ugs.udel.edu/gened/
NA
Identify other units affected
by the proposed changes:
(Attach permission from the affected units. If no other unit is affected, enter “None”)
Describe the rationale for
the proposed program change(s):
(Explain your reasons for creating, revising, or deleting the
curriculum or program.)
The Marketing major needs to be revised to incorporate the new
University Breadth requirements approved by the Faculty Senate in Spring 2010.
Program Requirements:
(Show the new or revised curriculum as it should appear in the
Course Catalog. If this is a revision,
be sure to indicate the changes being made to the current curriculum and include a side-by-side comparison of
the credit distribution before and after the proposed change.)
See attached.
ROUTING AND AUTHORIZATION: (Please do not remove supporting
documentation.)
Department Chairperson Date
Dean of College Date
Chairperson, College Curriculum
Committee___________________________________Date_____________________
Chairperson, Senate Com. on UG or GR
Studies Date
Chairperson, Senate Coordinating
Com. Date
Secretary, Faculty Senate Date
Date of Senate Resolution Date
to be Effective
Registrar Program
Code Date
Vice Provost for Academic Affairs
& International Programs Date
Provost Date
Board of Trustee Notification Date
Revised
02/09/2009 /khs
Proposed New Curriculum for
Marketing Major
DEGREE: BACHELOR OF SCIENCE
MAJOR: MARKETING
Marketing majors learn how to gather information regarding consumers' needs and
wants and use this information to make strategic decisions regarding goods or
services, pricing, promotion and distribution. The goal of marketing is to
create, build and maintain mutually beneficial exchanges with consumers and/or
businesses to achieve organizational objectives.
CURRICULUM CREDITS
UNIVERSITY REQUIREMENTS
ENGL 110 Critical Reading and Writing 3
(minimum grade C-)
BUAD110 First Year Experience (FYE)
(minimum grade C-) 3
Discovery Learning Experience (DLE) 3
Three credits in an approved course or courses stressing
multi-cultural, ethnic, and/or gender-related course content
University Breadth Requirements
Creative Arts and Humanities (minimum grade C-) 3
History and Cultural Change (minimum grade C-) 3
Social and Behavioral Sciences (minimum grade C-) 3
Mathematics, Natural Sciences, and Technology (minimum grade C-) 3
These four courses must be chosen from four different departments.
MAJOR REQUIREMENTS
Additional credits from Creative Arts and Humanities, History and
Cultural Change, and/or foreign language instruction 6
Additional credits from Social and Behavioral Sciences 3
Psychology 3
Sociology 3
Natural and Physical Science (including 1 lab credit) 4
From Animal Science, Biological Sciences, Chemistry, Entomology,
Geology, Marine Studies, Physics, Plant Science, and Science.
MATH 221 Calculus I (minimum grade C-) 3
MATH 201/MATH 202 Introduction to Statistics I
and II (minimum grade C-) 6
COMM 212 Oral Communication in Business 3
ECON 151 Introduction to Microeconomics: Prices and Markets (minimum grade C-) 3
ECON 152 Introduction to Macroeconomics: National Economy (minimum grade C-) 3
ACCT 207 Accounting I (minimum grade C-) 3
ACCT 208 Accounting II (minimum grade C-) 3
ACCT 352 Law and Social Issues in Business 3
FINC 311 Principles of Finance (minimum grade C-) 3
MISY 160 Business Computing: Tools and Concepts 3
MISY 261 Introduction to Business Information Systems 3
Only one of the following will count toward graduation:
MISY 261 Introduction to Business Information Systems
or
ACCT 302 Accounting Information Systems
Students must earn a grade of C- or better in all of the following courses:
BUAD 301 Introduction to Marketing 3
BUAD 302 Marketing Research 3
BUAD 306 Operations Management 3
BUAD 309 Management and Organizational Behavior 3
BUAD 441 Strategic Management 3
BUAD 477 Information Technology Applications in Marketing 3
BUAD 479 Marketing Strategy for the Firm 3
Three of the following courses: 9
(minimum grade C- in each course)
(must include either BUAD 471 or BUAD 473)
BUAD 470 Sales Management and Selling
BUAD 471 Advertising Management
BUAD 472 Marketing, Society and Environment
BUAD 473 Buyer Behavior
BUAD 474 Marketing Channels and Retailing
BUAD 475 International Marketing
BUAD 478 Field Projects in Marketing
One of the following International theme courses: 3
ACCT 483 Introduction to International Accounting
ACCT 395 Seminar: International Accounting
BUAD 383 Seminar on International Business
BUAD 384 Global Business Environment
BUAD 386 International Business Management
BUAD 391 Seminar on International Management
BUAD 393 Seminar on International Marketing Management
BUAD 394 Seminar on International Operations Management
BUAD 425 Current Issues in Global Business
BUAD 475 International Marketing
ECON 311 Economics of Developing Countries
ECON 340 International Economics
ECON 441 Advanced International Microeconomics
ECON 443 International Monetary Economics
FINC 392 Seminar on International Financial Management
FINC 415 International Finance
MISY 395 Global Issues in Information Technology
Professional Electives
ACCT, FINC, BUAD, or MISY courses (at the 300 level or higher) 3
ELECTIVES
After required courses are completed, sufficient credits must be taken to meet
the minimum credits required for the degree. Elective courses should be chosen
from outside the Alfred Lerner College of Business and Economics, and no more
than two credits can be from HESC 120.
CREDITS TO TOTAL A MINIMUM OF: 121
Current Curriculum for
Marketing Major
DEGREE: BACHELOR OF
SCIENCE
MAJOR: MARKETING
Marketing majors learn how to gather information regarding consumers' needs and
wants and use this information to make strategic decisions regarding goods or
services, pricing, promotion and distribution. The goal of marketing is to
create, build and maintain mutually beneficial exchanges with consumers and/or
businesses to achieve organizational objectives.
|
CURRICULUM |
CREDITS |
UNIVERSITY REQUIREMENTS
|
Critical Reading and Writing |
3 |
|
|
(minimum grade C-) |
|
|
|
First
Year Experience (FYE) |
0-4 |
|
12 |
|
3 |
|
3 |
Three credits in an approved course or courses stressing
multi-cultural, ethnic, and/or gender-related course content.
MAJOR REQUIREMENTS
|
Twelve Humanities credits from: |
12 |
Art History, History, English (except composition or similar courses), Foreign Languages (up to 6 of the allowable 9 credits may be grammar courses), Philosophy, Music (except credit for participation in instrumental and/or choral organizations), Theatre, Comparative Literature, and literature courses taught in a foreign language. No more than nine credits may be taken in one department.
|
Twelve Social and Behavioral Science credits from: |
|
|
Psychology |
3 |
|
|
|
|
Sociology |
3 |
|
Six credits from: |
6 |
Anthropology, Economics (200-level or higher), Geography, Political Science and International Relations, Psychology or Sociology (except Criminal Justice). No more than six credits may be taken in one department to fulfill the Social and Behavioral Science requirements.
|
Calculus I (minimum grade C-) |
3 |
|
|
Introduction to Statistics I and II (minimum grade C-) |
6 |
|
|
Oral Communication in Business |
3 |
|
Seven Natural and Physical Science credits including one
lab credit from: |
7 |
Biological Sciences, Chemistry, Entomology, Geology, Marine Studies, Physics, Plant Science and Science.
|
Introduction to Microeconomics: Prices and Markets
(minimum grade C-) |
3 |
|
|
Introduction to Macroeconomics: National Economy (minimum
grade C-) |
3 |
|
|
Accounting I (minimum grade C-) |
3 |
|
|
Accounting II (minimum grade C-) |
3 |
|
|
Law and Social Issues in Business |
3 |
|
|
Principles of Finance (minimum grade C-) |
3 |
|
|
Business Computing: Tools and Concepts |
3 |
|
|
Introduction to Business Information Systems |
3 |
Only one of the following will count toward graduation:
MISY
261 or ACCT
302
Students must earn a grade of C- or better in all of the following courses:
|
Basics of Business |
3 |
|
|
Introduction to Marketing |
3 |
|
|
Marketing Research |
3 |
|
|
Operations Management |
3 |
|
|
Management and Organizational Behavior |
3 |
|
|
Strategic Management |
3 |
|
|
Information Technology Applications in Marketing |
3 |
|
|
Marketing Strategy for the Firm |
3 |
|
Three of the following courses: |
9 |
(minimum grade C- in each course)
(must include either BUAD
471 or BUAD
473)
|
Sales Management and Selling |
|
|
|
Advertising Management |
|
|
|
Marketing, Society and Environment |
|
|
|
Buyer Behavior |
|
|
|
Marketing Channels and Retailing |
|
|
|
International Marketing |
|
|
|
Field Projects in Marketing |
|
|
One of the following International theme courses: |
3 |
|
|
Seminar: International Accounting |
|
|
|
Introduction to International Accounting |
|
|
|
Seminar on International Business |
||
|
Global Business Environment |
|
|
|
International Business Management |
|
|
|
Seminar on International Management |
|
|
|
Seminar on International Marketing Management |
|
|
|
Seminar on International Operations Management |
|
|
|
Current Issues in Global Business |
|
|
|
International Marketing |
|
|
|
Economics of Developing Countries |
|
|
|
International Economics |
|
|
|
International Trade |
|
|
|
International Monetary Economics |
|
|
|
Seminar on International Financial Management |
|
|
|
International Finance |
|
|
|
Global Issues in Information Technology |
|
|
Professional Electives
|
ACCT, BUAD, ENTR, FINC, or MISY courses (at the
300-level or higher) |
3 |
ELECTIVES
After required courses are completed, sufficient credits must be taken to meet
the minimum credits required for the degree. Elective courses should be chosen
from outside the Alfred Lerner College of Business and Economics, and no more
than two credits can be from HESC
120.
|
CREDITS TO TOTAL A MINIMUM OF |
121 |