UNIVERSITY FACULTY SENATE FORMS
Academic Program Approval
This form is a routing document for the approval of new
and revised academic programs. Proposing department should
complete this form. For more
information, call the Faculty Senate Office at 831-2921.
Submitted by: _Dan Freeman_______________________ phone number__831-6158________
Department: __BUAD___________________________email
address__freemand@udel.edu
Date: ____________________________________________
Action: _____revise minor_____________________________________________________________________________
(Example: add major/minor/concentration, delete
major/minor/concentration,
revise major/minor/concentration,
academic unit name change, request for permanent status, policy change,
etc.)
Effective term________12S___________________________________________________________________________
(use format 04F, 05W)
Current
degree________________________________________________________________
(Example: BA, BACH, BACJ, HBA,
Proposed change leads to the
degree of: ___________________________________________
(Example: BA,
BACH,
Proposed name:_______________________________________________________________
Proposed new name for revised
or new major / minor / concentration / academic unit
(if applicable)
Revising or Deleting:
Undergraduate major / Concentration:______________________________________
(Example: Applied Music – Instrumental degree BMAS)
Undergraduate minor:____Entrepreneurial
Studies___________________________
(Example: African
Studies, Business
Administration, English, Leadership,
etc.)
Graduate Program Policy statement change:_________________________________
(Must
attach your Graduate Program Policy
Statement)
Graduate Program of Study:______________________________________________
(Example: Animal Science: MS Animal Science: PHD
Economics: MA Economics: PHD)
Graduate minor / concentration:___________________________________________
Note: all graduate studies
proposals must include an electronic copy of the Graduate Program Policy
Document, highlighting the changes made to the original policy document.
List new courses required for
the new or revised curriculum. How do they support the overall program
objectives of the major/minor/concentrations)?
(Be aware that approval
of the curriculum is dependent upon these courses successfully passing through
the Course Challenge list. If there are no new courses enter “None”)
The proposed revision of the Minor in Entrepreneurial
Studies requires the addition of three new courses:
·
ENTR150/BUAD150: Business Basics for Entrepreneurs
·
ENTR351/BUAD351: Entrepreneurial Marketing
·
ENTR450/BUAD450: Business Accelerator for Entrepreneurial
Ventures
It also requires revising, renaming, cross-listing,
and/or numerical changes to four courses that are currently part of the curriculum.
|
Current course listing |
Proposed course listing |
|
ENTR301: Introductory Entrepreneurship |
ENTR350/BUAD350: Introduction to Entrepreneurship |
|
ENTR410: Business Venture Competition |
ENTR352/BUAD352: Business Launch Pad: Turning Ideas
into Successful Businesses |
|
ENTR364: Entrepreneurship in Practice |
ENTR364/BUAD364: Entrepreneurship in Practice:
Internship |
|
ENTR411: Special Topics in Entrepreneurship |
ENTR451/BUAD451:Special Topics in Entrepreneurship |
Descriptions for each course affected by the proposed
revision and the rationales for each change are provided below:
ENTR150/BUAD150: Business Basics for Entrepreneurs
Nature of the change: New course (to be offered
online)
Description: This course introduces
students to basic concepts from accounting, finance, management, and operations
management that are pertinent to starting and running a new business. Topics
are covered by subject matter experts. Restrictions: This course provides
foundational knowledge for students who will not otherwise acquire business
basics knowledge as part of their major degree program. This course is NOT
required for students who complete a business core that includes FINC200 or
higher, BUAD100 or higher, and ACCT200 or higher.
Rationale: The rationale for creating
this course is twofold. First, business
basics courses generally provide undifferentiated and unfiltered introductions
to business concepts that vary in their degree of relevance to entrepreneurial
contexts. For example, cash flow and
basic forms of business ownership are highly relevant in entrepreneurial contexts
whereas the issuance of secured or unsecured bonds and executive compensation
are much less relevant. This course will employ a filter of entrepreneurial
relevance to provide a differentiated foundation of knowledge for students who
are interested in pursuing the minor in entrepreneurial studies or starting
their own businesses but would not otherwise acquire business basics knowledge.
Second, for many non-business majors, the current prerequisite
requirement, which involves completing four courses to earn a Certificate of
Business Essentials, represents an insurmountable barrier. By addressing the
concepts from these courses that are of greatest relevance to entrepreneurial
contexts, this course will greatly reduce the prerequisite barrier for these
students.
ENTR350/BUAD350: Introduction to Entrepreneurship
Nature of the change: Course numbering; inclusion as a social and
behavioral sciences breadth course; revised course
description.
Description: This course focuses on
understanding the basic concepts, tools, and practices of entrepreneurship and
the development of entrepreneurial skills.
The entrepreneurial process (opportunity
recognition, resource marshaling, and team building driven by communication,
creativity, and leadership) and business planning are emphasized.
Rationale: This course is intended to
serve a dual purpose by exposing students to the world of entrepreneurship (as
part of a breadth experience) and providing a foundational core for further coursework
in entrepreneurship. Given the increasing importance of entrepreneurship as an
engine for economic growth and sustained competitiveness, it is important to
provide all university students with an opportunity to begin to develop
entrepreneurial skills.
ENTR351/BUAD351: Entrepreneurial Marketing
Nature of the change: New course
Description: This course covers basic
and advanced marketing topics pertinent to bringing new innovations to market,
including: product concept testing and the new product development process;
customer behavior as it relates to the adoption of new products; characteristics
of high technology and other types of entrepreneurial markets; test marketing;
market segmentation, targeting, and positioning; the formulation of
go-to-market strategies (including product, distribution, promotional, and
pricing strategies); and entrepreneurial selling.
Rationale: Marketing is crucial for
entrepreneurial success, as all new businesses must develop desirable products
– i.e., those that address a point of pain (or provide considerable pleasure) –
and an effective marketing strategy to have a chance to succeed. Despite this
importance, marketing in general, and entrepreneurial marketing in particular,
currently receive limited coverage in the courses comprising the minor in entrepreneurial
studies. The addition of this course as a core requirement will address this
programmatic weakness.
The cross-listing of this course as a 300-level
marketing elective (i.e., as BUAD351) is meant to serve the needs of marketing
majors, many of whom will ultimately be employed in entrepreneurial contexts
(e.g., as sales representatives, new product development managers, business
development executives, small business owners).
It also promises to bring entrepreneurial studies students from diverse
educational backgrounds (e.g., science, social science, and creative arts)
together with relatively more experienced marketing students, thereby
cross-pollinating the nascent flowers of innovation to yield increased
entrepreneurial activity.
ENTR352/BUAD352: Business Launch Pad: Turning Ideas into Successful
Companies
Nature of the change: Revised course; replaces ENTR410:
Business Venture Competition, which has focused exclusively on developing a
business plan for the annual business plan competition; inclusion as a DLE course.
Description: This course introduces
students to the lean startup concept, and focuses on the development of viable
business models. Such models result from customer and other marketplace
interactions, so students will be required to get out of the classroom by
speaking with customers and others to test hypotheses about the product, the
market, channels, revenue streams, costs, and other aspects of their business
models. Students will be expected to use marketplace feedback to rapidly iterate/pivot
until a viable model is created.
Prerequisites: ENTR/BUAD350 and ENTR/BUAD351 or instructor’s permission.
Rationale: Classes focusing solely on
the development of business plans continue to dominate entrepreneurial
curricula, and the development of a business plan will continue to be the major
deliverable for our ENTR350/BUAD350: Introduction to Entrepreneurship course
(because it is useful to know what goes into creating a business and understand
how all the pieces of a business must fit together). However, thought leaders in entrepreneurial
education (e.g., Steve Blank from Stanford) are beginning to recognize the
importance of agile development for marketplace success, as it is often the
first company to gain marketplace traction that wins the battle for mind and
market share, especially in rapidly moving high technology markets. In other words, writing a business plan
before testing underlying hypotheses/assumptions by actively engaging potential
customers, partners, and competitors tends to be a losing proposition. To establish our program on the leading edge
of this movement in entrepreneurial education, and to increase the value of the
minor in training the next generation of successful entrepreneurs, this course
will replace the stand alone business plan development course (ENTR410:
Business Venture Competition) that has been included in the minor
requirements. It will also help to
establish the experiential positioning of the minor, which is consistent with
the engagement and impact aspects of the University’s Path to Prominence.
ENTR364/BUAD364: Entrepreneurship in Practice: Internship
Nature of the change: Revised course; inclusion as a DLE course
Description: This course emphasizes
career development, reflection, and personal assessment. It is designed to accompany a minimum of 100
hours of employment in an entrepreneurial context. Restriction: Enrollment is
limited to students who are participating in the E-Internship Program (through
the Entrepreneurial Studies Program) or an internship that has been approved by
the course instructor.
Rationale: Some students who are
interested in ultimately starting their own businesses may not be prepared to
do so because they lack knowledge, confidence, or a viable business
concept. Alternatively, some students
may want to work in an entrepreneurial context but not be their own boss. This course serves both types of students by
providing an opportunity for discovery-oriented experiential learning. It also promises to maximize the potential
for learning by doing through faculty feedback/guidance as well as professional
development, reflection, and personal assessment.
ENTR450/BUAD450: Business Accelerator for Entrepreneurial
Ventures
Nature of the change: New course; inclusion as a DLE course
Description: This course focuses on
helping students who have well-developed business ideas and/or existing
businesses to accelerate the startup & growth of their companies. The
course will begin with the conduct of a business model audit to determine
appropriate goals/milestones for each business. Students will then be tasked
with developing and implementing strategies to accomplish their
goals/milestones. Whenever possible, students will be connected with providers
of needed services, financial resources, and mentors. Prerequisites: Students must be licensees of
the
Rationale: Attempting to start and
grow an entrepreneurial venture offers a powerful opportunity for discovery-oriented,
experiential learning. It requires the application of critical thinking skills
and academic knowledge to myriad strategic decisions. It also requires rigorous self-assessment and
learning from mistakes. Students who
participate in this course will receive on-going support from the course
instructor and other entrepreneurship faculty as well as experienced entrepreneurs.
They will be required to produce periodic reports that include discussions of
accomplishments and lessons learned. Awarding
credit toward completion of the minor for this type of experiential learning
also allows students to allocate a greater measure of time to their
entrepreneurial endeavors, which is important because time is a precious and
vital commodity for starting and running a business.
ENTR451/BUAD451: Special Topics in Entrepreneurship
Nature of the change: Course numbering, cross-listing,
and pre-requisites only.
Description: Examines selected topics of
current interest in various areas of entrepreneurship. Prerequisites: ENTR/BUAD350, ENTR/BUAD351 or
instructor’s permission.
Rationale: The course number is being
changed to make it consistent with all other ENTR courses; cross-listing is
intended to draw greater attention to the course by ensuring its inclusion in
searches for BUAD courses.
Explain, when appropriate,
how this new/revised curriculum supports the 10 goals of undergraduate
education: http://www.ugs.udel.edu/gened/
The revised minor in entrepreneurship promises to support the goals of
undergraduate education (at levels in excess of the current minor). Specifically, its core, experiential, and
elective courses will include requirements (examples are provided in
parentheses) focused on development of knowledge and skills in the following
areas:
Goal 1. oral and written communication (e.g., business plans, marketing
plans, business models)
Goal 2. quantitative reasoning (e.g., breakeven analysis, other
financial projections)
Goal 3. use of critical thinking to structure and solve complex
problems (e.g., business planning, business modeling)
Goal 4. ability to work independently and collaboratively (e.g.,
business concept development, business planning, business modeling)
Goal 5. intellectual curiosity, confidence, and engagement (e.g.,
business concept development, subsequent hypothesis testing)
Goal 6. ability to integrate academic knowledge with experiences
that extend the boundaries of the classroom (e.g., engaging potential
customers, partners, & competitors to start and grow a business)
Goal 8. expanded understanding and appreciation of human creativity (e.g.,
exposure to entrepreneurial innovation and the development of innovative
business concepts).
Identify other units affected
by the proposed changes:
(Attach permission from the affected units. If no other unit is affected, enter “None”)
ACCT/MISY
ANTH
ART
BUAD
ECON
ELEG
FREC
HRIM
LEAD
MSEG
PLSC
Describe the rationale for the proposed program change(s):
(Explain your reasons for creating, revising, or deleting the
curriculum or program.)
The rationale for revising the minor in Entrepreneurial
Studies is fivefold. First, the current minor
was largely created by piecing together existing courses. Consequently, the curriculum is somewhat
unfocused and redundant (e.g., several courses have been focused on writing
business plans). Second, there is
growing recognition of the importance of entrepreneurship as a major engine of
economic growth for the state, region, and nation, so a specialized, top-quality
program is desirable. Third, the current
minor is poorly suited to take full advantage of the experiential learning
opportunities that will result from the creation of the University’s Science
and Technology campus. Fourth, the
current minor requirements are overly burdensome for students enrolled in
non-Lerner degree programs (e.g., only 2 students from the College of
Engineering are currently enrolled in the minor despite its relevance and
intended positioning as a university-wide enterprise). Fifth, there are a wide variety of
entrepreneurship-related courses offered across campus that are not formally
associated with the minor.
Given this rationale, the intent of this revision
proposal is to create a specialized, top-quality program that will be
accessible to all undergraduates and leverage the experiential opportunities
afforded by the
Program Requirements: FOR STUDENTS
WHO COMPLETE A BUSINESS CORE that includes FINC200 or higher, BUAD100 or higher, and
ACCT200 or higher. (Show
the new or revised curriculum as it should appear in the Course Catalog. If this is a revision, be sure to indicate
the changes being made to the current curriculum and include a side-by-side comparison of the credit distribution before
and after the proposed change.)
|
|
Current Minor |
Proposed
Minor |
|
Required
(Core) |
15 credits ECON151: Introduction to Microeconomics ACCT207: Accounting I ECON350: Economics of Entrepreneurship ENTR301: Introduction to Entrepreneurship ENTR411: Special Topics in Entrepreneurship |
6 credits ENTR350/BUAD350: Introduction to Entrepreneurship ENTR351/BUAD351: Entrepreneurial Marketing |
|
Experiential |
3 credits ENTR410: Business Venture Competition |
6 credits ENTR352/BUAD352: Business Launch Pad: Turning Ideas into Successful Companies ENTR364/BUAD364: Entrepreneurship in Practice: Internship ENTR450/BUAD450: Business Accelerator for Entrepreneurial
Ventures |
|
Elective |
3 credits BUAD444: Entrepreneurship and Small Business Management ENTR364: Entrepreneurship in Practice ENTR/ELEG460: High Technology Entrepreneurship FREC430: Establishing and Managing a Food and Agribusiness HRIM314: Hospitality Entrepreneurship and Value Creation LEAD411: Topics in Leadership Dynamics (w/permission) |
6 credits ANTH222: Technology and Culture ANTH382: Anthropology and Business ART307: Interactive Media ART407: Topics in Art & Technology (w/permission) BUAD429: Selected Topics in Management, Topic: Sustainability
& Green Business BUAD444: Entrepreneurship and Small Business Management BUAD470: Sales Management and Selling BUAD478: Field Projects in Marketing ECON350: Economics of Entrepreneurship ELEG458: Advanced ENTR/BUAD451: Special Topics in Entrepreneurship ENTR460/ELEG460: High Technology Entrepreneurship FREC316: Economics of Biotechnology and New Technologies FREC430: Establishing and Managing a Food and Agribusiness HRIM314: Hospitality Entrepreneurship and Value Creation LEAD200: The Leadership Challenge LEAD300: Leadership, Creativity, and Innovation LEAD411: Topics in Leadership Dynamics (w/permission) MISY350: Web Development MSEG425: Entrepreneurship and Risk: Meeting the Challenges PLSC333: Estimating and Bidding PLSC403: Nursery and |
|
Total Credits |
21 credits |
18 credits |
Program Requirements: FOR STUDENTS
WHO DO NOT COMPLETE A BUSINESS CORE that includes FINC200 or higher, BUAD100 or higher, and
ACCT200 or higher. (Show
the new or revised curriculum as it should appear in the Course Catalog. If this is a revision, be sure to indicate
the changes being made to the current curriculum and include a side-by-side comparison of the credit distribution before
and after the proposed change.)
|
|
Current Minor |
Proposed
Minor |
|
Prerequisites |
6 credits BUAD100: Introduction to Business FINC200: Fundamentals of Finance |
4 credits ENTR150/BUAD150: Business Basics for Entrepreneurs |
|
Required
(Core) |
15 credits ECON151: Introduction to Microeconomics ACCT207: Accounting I ECON350: Economics of Entrepreneurship ENTR301: Introduction to Entrepreneurship ENTR411: Special Topics in Entrepreneurship |
6 credits ENTR350/BUAD350: Introduction to Entrepreneurship ENTR351/BUAD351: Entrepreneurial Marketing |
|
Experiential |
3 credits ENTR410: Business Venture Competition |
6 credits ENTR352/BUAD352: Business Launch Pad: Turning Ideas into Successful
Companies ENTR364/BUAD364: Entrepreneurship in Practice: Internship ENTR450/BUAD450: Business Accelerator for Entrepreneurial
Ventures |
|
Elective |
3 credits BUAD444: Entrepreneurship and Small Business Management ENTR364: Entrepreneurship in Practice ENTR/ELEG460: High Technology Entrepreneurship FREC430: Establishing and Managing a Food and Agribusiness HRIM314: Hospitality Entrepreneurship and Value Creation LEAD411: Topics in Leadership Dynamics (w/permission) |
6 credits ANTH222: Technology and Culture ANTH382: Anthropology and Business ART307: Interactive Media ART407: Topics in Art & Technology (w/permission) BUAD429: Selected Topics in Management, Topic: Sustainability
& Green Business BUAD444: Entrepreneurship and Small Business Management BUAD470: Sales Management and Selling BUAD478: Field Projects in Marketing ECON350: Economics of Entrepreneurship ELEG458: Advanced ENTR/BUAD451: Special Topics in Entrepreneurship ENTR460/ELEG460: High Technology Entrepreneurship FREC316: Economics of Biotechnology and New Technologies FREC430: Establishing and Managing a Food and Agribusiness HRIM314: Hospitality Entrepreneurship and Value Creation LEAD200: The Leadership Challenge LEAD300: Leadership, Creativity, and Innovation LEAD411: Topics in Leadership Dynamics (w/permission) MISY350: Web Development MSEG425: Entrepreneurship and Risk: Meeting the Challenges PLSC333: Estimating and Bidding PLSC403: Nursery and |
|
Total Credits |
27 credits |
22 credits |
Courses with no Prerequisites
ENTR150/BUAD150: Business Basics for Entrepreneurs
ENTR350/BUAD350: Introduction to Entrepreneurship
ENTR351/BUAD351: Entrepreneurial Marketing
ANTH222: Technology and Culture
ANTH382: Anthropology and Business
FREC316: Economics of Biotechnology and New
Technologies
FREC430: Establishing and Managing a Food and
Agribusiness
HRIM314: Hospitality Entrepreneurship and Value
Creation
LEAD200: The Leadership Challenge
MSEG425: Entrepreneurship and Risk: Meeting the
Challenges
PLSC333: Estimating and Bidding
Courses with Prerequisites
ENTR352/BUAD352: Business Launch Pad: Turning Great
Ideas into Great Companies
Prerequisites: ENTR/BUAD350 and ENTR/BUAD351 or
permission of instructor
ENTR364/UNIV364: Entrepreneurship in Practice:
Internship
Prerequisites: ENTR/BUAD350 and ENTR/BUAD351 or permission
of instructor
ENTR450/BUAD450: Business Accelerator for
Entrepreneurial Ventures
Prerequisites: ENTR/BUAD350 and ENTR/BUAD351 or
permission of instructor
ART307: Interactive Media
Prerequisites: Open to art majors and interactive media
minors only. ENTR minors who have facility with Photoshop and Illustrator may
seek permission to enroll.
ART407: Topics in Art & Technology
Prerequisites: ART307 or ART385 or ART326
BUAD429: Selected Topics in Management, Topic:
Sustainability & Green Business
Prerequisites: BUAD309
BUAD444: Entrepreneurship and Small Business Management
Prerequisites: BUAD309
BUAD470: Sales Management and Selling
Prerequisites: BUAD301
BUAD478: Field Projects in Marketing
Prerequisites: At least nine credits in marketing
including BUAD302, or permission of instructor
ECON350: Economics of Entrepreneurship
Prerequisites: ECON151
ELEG458: Advanced
Prerequisites: CPEG419; Knowledge of probability and
linear systems
ENTR/BUAD451: Special Topics in Entrepreneurship
Prerequisites: ENTR/BUAD350 and ENTR/BUAD351 or
permission of instructor
ENTR460/ELEG460: High Technology Entrepreneurship
Prerequisites: Senior status, permission of instructor
Prerequisites:
Prerequisites:
Prerequisites:
LEAD300: Leadership, Creativity, and Innovation
Prerequisite: LEAD100 or permission of instructor
LEAD411: Topics in Leadership Dynamics (w/permission)
Prerequisite: LEAD100
MISY350: Web Development
Prerequisite: MISY225
PLSC403: Nursery and
Prerequisites: PLSC101 or PLSC151
COURSE CATALOG DESCRIPTION
MINOR IN ENTREPRENEURIAL STUDIES
The minor in entrepreneurial studies is designed for students
who may be interested in starting their own businesses or working in an
entrepreneurial environment (startup ventures, new product development, venture capital). The minor focuses on developing innovative
business ideas and putting them into action. The minor is open to students from
all undergraduate degree programs and majors. Admission will be based on the
availability of seats; a minimum cumulative GPA of 2.7 or the director’s
permission is required for consideration. Applications will be reviewed on a
rolling basis.
Student must earn a grade of C- or better in all courses taken
for the minor.
Required Courses
ENTR150/BUAD150: Business Basics for
Entrepreneurs 4 (0)*
ENTR350/BUAD350: Introduction to
Entrepreneurship 3
ENTR351/BUAD351: Entrepreneurial
Marketing 3
* Students who complete a business core that
includes FINC200 or higher, BUAD100 or higher, and ACCT200 or higher are
excused from this requirement.
Experiential Courses
Six credits from: 6
ENTR352/BUAD352: Business Launch Pad:
Turning Ideas into Successful Companies^
ENTR364/BUAD364: Entrepreneurship in
Practice: Internship^
ENTR450/BUAD450: Business Accelerator
for Entrepreneurial Ventures^
Elective Courses
Six credit from: 6
ANTH222: Technology and Culture
ANTH382: Anthropology and Business
ART307: Interactive Media^
ART407: Topics in Art & Technology
(w/permission)^
BUAD429: Selected Topics in
Management, Topic: Sustainability & Green Business^
BUAD444: Entrepreneurship and Small
Business Management^
BUAD470: Sales Management and Selling^
BUAD478: Field Projects in Marketing^
ECON350: Economics of Entrepreneurship^
ELEG458: Advanced
ENTR/BUAD451: Special Topics in
Entrepreneurship^
ENTR460/ELEG460: High Technology
Entrepreneurship^
FREC316: Economics of Biotechnology
and New Technologies
FREC430: Establishing and Managing a
Food and Agribusiness
HRIM314: Hospitality Entrepreneurship
and Value Creation
LEAD200: The Leadership Challenge
LEAD300: Leadership, Creativity, and
Innovation^
LEAD411: Topics in Leadership Dynamics
(w/permission)^
MISY350: Web Development^
MSEG425: Entrepreneurship and Risk:
Meeting the Challenges
PLSC333: Estimating and Bidding
PLSC403: Nursery and
^ These courses have prerequisite requirements.
Please consult their listings in the online course catalog for specifics.
CREDITS TO TOTAL A MINIMUM OF 22
(18)
ROUTING AND AUTHORIZATION: (Please do not remove supporting
documentation.)
Department Chairperson Date
Dean of College Date
Chairperson, College Curriculum
Committee___________________________________Date_____________________
Chairperson, Senate Com. on UG or GR
Studies Date
Chairperson,
Senate Coordinating Com. Date
Secretary, Faculty Senate Date
Date of Senate Resolution Date
to be Effective
Registrar Program
Code Date
Vice Provost for Academic Affairs
& International Programs Date
Provost Date
Board of Trustee Notification Date
Revised